| How You
Can Profit With Sublimation There are many ways
to profit with the laser sublimation. We suggest at least skimming through the
entire list, because many of the benefits apply to more than one group.
Note: This is page 5 of our guided tour, to learn
about sublimation. If you entered here, and would like to start
at the beginning,
click here.
Award Companies "Warp
Speed" - No matter what device you use for lettering, "keying" in time is about
the same. Warp speed comes in the production. Key in 500 letters for 10 plaque
plates, with names. With sublimation, the plates will be ready in about 20 minutes. A
quality look, that easily sells - Laser sublimation has come a long way from the
old copier sublimation days. The quality of prints from our sublimation cartridges
is comparable to good screen-printing. The graphic look is highly desirable.
Vinyl Sign Companies
Profitably diversifying - Few things fit as smoothly into
the profit structure, customer base and method of operation of vinyl sign shops
as sublimation. It's not only a natural fit, but gives a prospect more reasons
to come to you instead of a competitor. Low cost set-up
- For basically "chump-change" (the entire setup costs less than the average cutter)
you can add a whole new dimension to your lettered products. No more turning profitable
jobs down because they are too small to weed.
Ad Specialty Companies
Better control for more sales - There are very few ad specialty
companies that have not lost sales because they could not get something printed
on time, or at a price that would give them a profit. Being able to do sublimation
keeps at least one option open. Equipment Versatility
- Sublimation equipment is not single use equipment. It uses a regular printer,
which can be used to print documents. The heat press can be used in emergencies,
to apply stock heat transfers on wearables. We confess, the metal plate cutter
is probably single use. However, it is so sturdy that you will be able to give
it to your grandchildren.
Screen
Print Companies Add-on Sales - While a
customer might upgrade the quality of what they get, they will seldom change the
quantity. Being able to offer other types of imprinted products, especially personalized,
gives you something else to sell during the visit. Competitive
edge - More and more customers are demanding "one stop shopping." If you can produce
a few dozen award plaques to go along with 6 dozen golf shirts for a tournament,
you've provided another reason for the customer to not go to another shop.
Printing Companies
Increased Traffic - A lot of print shops look at the increased
traffic into their shop for sublimated products as an opportunity for getting
new customers for their regular printing business, as well as the reverse. There
is a lot of printing done for special events that need what sublimation can produce. Totally
Natural Fit - What print shops do, is layout things, to be printed on other things.
Sublimation is the same type of layout, just printed a different way. You have
the advantage of already being a printing expert in the customer's mind.
Small Office/Home Office
Low operating costs - SOHO entrepreneurs love the fact that,
unlike inkjet cartridges, sublimation cartridges will average 1000+ prints per
cartridge. Also, inkjets have a tendency to give problems, if not regularly used.
The Old Faithful laser printer will sit there for months, if necessary, and still
be ready to go. Profit Margin - While every type of
company wants high profit margins, it is even more important for the SOHO business
person. There are no automatic paychecks so their time is gold! Anything that
can be quickly and cheaply produce, turns that time into platinum.
Web Based Retailers
Sales Versatility - It is very easy to not only produce sublimated
products but also to cheaply and quickly change the look. Changing the look of
products (by changing what is printed on it) increases the chances prospects will
visit more often, just to see what is new. That increases sales opportunities. In-house
Control - This is a real advantage to web retailers who normally just resell products
that others make. Nearly all have lost orders because customers wanted products
that couldn't be produced on time. Having an in-house ability gives them a shot
at offering something.
Part
Time/Hobby Mobile Retail - One husband/wife
team sells "inspirational quotes" plaques, at weekend flea markets. Hobby
- The total setup is not that expensive, and the equipment will last for years.
We have a lot of customers who find sublimation an interesting and not very expensive
hobby. They make a lot of things for friends, neighbors, family, church, scouts,
schools their children attend and many other groups.
This section has dealt with how you can profit with sublimation.
The next section offers success stories from our customers who are profiting.
It's worth a look. |
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